The blog Tantalizing Trademarks posted a list of the 20 words trademark applications Swift and her IP management and holding company filed with the U.S. Patent and Trademark Office.
Swift is looking to trademark "Swiftmas," "Blank Space," "And I'll Write Your Name," "A Girl Named Girl," and "1989."
Each phrase has multiple trademark applications, as each are in a different class of goods and services. The "Swiftmas" application relates to music services and live concerts, while others relate to clothing and apparel. Swift filed the trademarks on an intent to use basis, which means she isn't using the trademarked words or phrases in relation to any goods or services, but she plans to in the future.
Brendan Menapace is the content director for Promo+Promo Marketing.