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Sean Norris
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ON ECO-FRIENDLY APPAREL
"Eco apparel is a great option for the right market. It's important to realize that these items are usually at a higher price point than your basic pieces. With that said, it is also important to understand what your customer is looking for in order to find what will meet their needs while staying within their pricing guidelines."
- Ashley Nielsen, marketing coordinator, S&S Activewear, Bolingbrook, Ill.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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