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Sean Norris
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ON PROVIDING SAMPLES
"We encourage the distributor to let us produce a spec sample for their presentation at no charge. There is no better way to close a headwear sale than to lay a completed product on the client's desk. You have taken much of the decision-making out of the process and in most cases shortened the selling cycle considerably."
- Joey Rohrer, assistant division director, Paramount Apparel International, Bourbon, Mo.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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