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Additionally, '90s trends, like Lululemon leggings, choker necklaces and Converse shoes, reign supreme with upper-income females.
While there's no research as to why teens picked Nike and Adidas over Under Armour, one thing is for sure: Athletic apparel is where teens are spending money. For your business, that means if you're looking to attract a younger following, it's time to incorporate leggings, moisture-wicking apparel and comfy athleisure styles.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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