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“[The] share of fashion spending has moderated, but we continue to see undisputed strength in athletic—Nike remains the No. 1 preferred brand, and Adidas was the fastest-growing brand in our survey,” said Erinn Murphy, Piper Jaffray senior research analyst.
Meanwhile, the apparel brands losing teen followers include Under Armour, Michael Kors, The North Face, Ralph Lauren and Vineyard Vines.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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