Soften the Sell
ALL ARE NOT EQUAL
Fleece can vary in weight, density and overall durability. Chen explained how Landway makes its soft fleece. "We use double [the] number of yarns in our fleece, which doubles the density and achieves better color consistency," he said.
Shah noted that adding extra features, like wicking, will depend on the intended use. "If the client is looking for performance features, you may offer them a fleece piece that includes moisture-wicking and active-inspired features, including storm cuffs with thumbholes," she explained. "If your client is looking for warmth and comfort, an anti-pill fleece jacket will keep them warm and protected."
- Companies:
- Ash City USA
- Landway International
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.