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6. Match the Decoration to the Demographic
Fleece is a little different from other forms of apparel in the sense that it spans the realms of "classy and corporate" and "young and hip" easily. Really, it all comes down to how you handle the decoration.
"More conservative businesses will either opt for a tone on tone logo for a subtle look, or they will choose another location besides the typical left chest," said Keefe. "We frequently do upper arm/bicep and back neck locations, which still show off the logo but make the wearer feel less like a walking billboard," she said.
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Michael Cornnell
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