2. Try Them as Part of a Uniform Program
"We had a distributor that came to us looking for an item to target to an in-home party-based cosmetics organization that had thousands of consultants nationwide," said Keefe. "We recommended one of our plush women's fleeces as a great snugly, warm piece that was reasonably priced, a high-quality item and could be worn by the consultants in their in-house visits or simply as weekend wear," she explained. "The in-home cosmetic company had such rapid success with the fleece that they asked for more apparel recommendations. The program that was originally for one style of fleece led into a program that spanned polos, exercise wear, weekend casual jackets and even yoga wear from Charles River Apparel—all branded with the cosmetics' company logo."
Shear Off Some Sales
Seven tips on selling fleece jackets and sportswear