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4. Opportunity in Athletics
Selling fleece to sports teams should be a no-brainer, but your pitch ideas should extend past "Well I don't know, kids need warm-ups and the whatnot, right?" Not that there is anything wrong with selling fleece as a main component of a uniform, but if that angle doesn't take, there are less direct ways to pitch the apparel. "You will sometimes see fleece given as a special piece for championship winners," said Keefe. She mentioned parents who often sit in the stands as another opportunity.
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Michael Cornnell
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