Writing off the Cheap Talk
Seven tips on rising above price wars with writing instruments
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2) Consider the Value of Name Brands
"Brand should really stand above all else in writing instruments," said Schnier. "There are literally thousands of pen choices in our industry, but only a select few with brands that are recognized worldwide. The expectation of quality with brands like Sharpie, Paper Mate, uni-ball, Parker, Quill and Waterman is greatly elevated due to widespread exposure in retail channels," she explained. "Pairing an end-user logo or message with a strong consumer branded product can add significant value to the entire project."
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Michael Cornnell
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