Writing off the Cheap Talk
Seven tips on rising above price wars with writing instruments
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Once that discussion starts, business can get ugly quickly. Before you know it, you're looking at a situation where both you and your competitor are making no money, your services are being devalued, and your client is getting a substandard product. To avoid this lose-lose situation, below are seven tips on rising above a price war from some of the most experienced writing instrument suppliers in the industry.
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Michael Cornnell
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