From Resources To Riches
Five tips on selling to human resources departments
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3) KNOW YOUR OPPORTUNITIES
Though gifts and incentives might seem like the bulk of human resources' product needs, it is important to remember that there is often a need for internal branding as well. Company training programs are an easy example of this need. "Several of our products are used regularly in training," said Mike Shulkin, president of Chicago-based A La Carte. He explained that food in particular is not only valuable as a pick-me-up during training sessions, but also can be effective in reinforcing the desired message of the meetings, either through imprinting or more abstract associations related to sound, taste or smell.
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- Companies:
- A La Carte
- Chocolate Inn
Michael Cornnell
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