Finding the Right Angle
Selling to the insurance sector just got a little more exciting—here are two new takes to guide product searches
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
“The most effective products are the ones that the consumer would go out and consider buying if they saw it on the shelf of a store,” Dubois asserted.
Items worth giving a shot: Automotive and disaster essentials are mainstays for Ready4 Kits and both lend themselves well to an insurance promotion. However, there is some room for creativity. Dubois recalled an insurance company purchasing large disaster kits for each of its employees in which they placed T-shirts and shoes that the recipient could use in an emergency situation. He also discussed a company that gave customers a kit that included outdoor essentials as motivation to stay active and healthy.
1 Comment
View Comments
E
Christen Gruebel
Author's page
Related Content
Comments