Finding the Right Angle
Selling to the insurance sector just got a little more exciting—here are two new takes to guide product searches
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Although Ready4 Kits’ Dubois agreed that a
promotional product doesn’t necessarily have to mimic an offer’s level of solemnity, spinning the negativity of insurance into a positive is a tactic of which Ready4 Kits makes the most.
“Yes, most of our products are serious in nature—disaster preparedness, first aid, automotive—but you need a product that people are going to use every day and will leave a big impact upon receipt,” he said. Capitalizing on items of utility is a growing trend, and it works especially well for insurance providers because “being prepared” is the reason the industry exists in the first place.
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Christen Gruebel
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