Finding the Right Angle
Selling to the insurance sector just got a little more exciting—here are two new takes to guide product searches
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Items worth giving a shot: He mentioned
mascot-centric items, such as the stuffed Aflac duck or Geico’s gecko bobblehead; health-related products, like water bottles and pedometers; and fashion pieces, including scarves and caps, as a few choices that convey both support and coverage. “Insurance companies are expected to be an active part of the communities they serve and I think that’s an important part of their branding and marketing,” Yokoyama maintained.
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Christen Gruebel
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