Golf apparel. An apparel category that's come a long way since a simple cotton men's polo. Now, the category is as complex and diverse as any other, full of its own distinctive features, decoration strategies, and style offerings for both men and women.
MORE THAN JUST ATHLETIC APPAREL
Given the size and diversity of the athletic apparel market, with higher-end and more fashion-forward pieces coming out every day, it would be easy to assume that these days, a golf shirt isn't that different than a nice, high-performance running shirt. This, however, is not the case. For starters, it's important to remember the specific style conventions of golf apparel.