Putting Pretty

"It's all about lifestyle apparel," said Gina Barreca, director of marketing for Vantage Apparel, Avenel, N.J. "So much of the athletic and golf spaces cross over to fashion that can be worn every day," she said. She stated that the biggest style differences were in the apparel's silhouettes, with the placket polo shirt dominating golf compared to T-shirts and crew neck styles in general athletic apparel. She also noted that textures, stripes and patterns are common in the golf world, as are luxury fabrics, soft collars and retail brand names.