The Culture of Computing
Luckily, a reliable source of education normally isn't more than a phone call away. Suppliers and manufacturers will normally be able to answer any questions you may have, and more than happy to do so. "From a supplier side, we're constantly releasing new products, new trainings and innovative tools to help our distributors stay on the front line of what's new," said Symms. "This is a very quick-changing niche in our industry, so it's extremely important we do whatever we can to inform customers about the new trends in computer accessories. That's our job." That said, he also cautioned that distributors shouldn't depend on their suppliers alone for education. "On the flip side, it's also important for the distributor to stay ahead of the curve, educate themselves with what's new, and ask their suppliers for new and creative ideas," he said. Think of it like getting repairs done to your car. Your mechanic can explain the repairs and workings of your engine to you indefinitely, but it will help your understanding enormously if you can bring some knowledge to the table ahead of time.