The Culture of Computing
Selling computer accessories in
a tech-obsessed
world
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Addressing another angle of usability, Mary Beach, CAS, business development representative for Polyconcept North America, Pittsburgh, emphasized the importance of doing what you can to make sure the product in question is used as much possible. Using the example of flash drives, she pointed out how an added feature like data uploads can have an impact on product usage. "Uploading information onto a flash drive such as new hire packages, college recruitment information, new policies and procedures, or even advertising ensures the end recipient is using the piece repeatedly, thus increasing the ROI," she said.
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Michael Cornnell
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