The Culture of Computing
Selling computer accessories in
a tech-obsessed
world
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Know It All
While most product categories require a degree of research and trend-monitoring, certainly it's fair to say that some fields require more background knowledge to sell than others. After all, it doesn't take a lot to explain how a mug works or how to put things in a tote bag. And while more and more computer products are designed to be user-friendly, it's still important to know as much about the technology items you're selling as possible. Not only helpful for closing the sale, understanding your products can be of critical importance when dealing with more complex products, like secure USB drives for example, where a failing product could have catastrophic consequences.
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Michael Cornnell
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