Silent No More
Awareness products are loud and proud about the causes they promote
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In 1987, the “Silence=Death”/“Action=Life,” AIDS awareness and activist project was born. Looking back on it 20 years later, it seems to be an appropriate statement of the era. Not only in regard to AIDS awareness, but for so many other important social and health-related awareness concerns. The wall of white-gloved silence was officially torn down and a new “roll-up-your-sleeves, get-in-there-and-help” attitude was born. Awareness education now comes to the masses. Today, there are races to run, as well as auctions, award ceremonies, galas and dinners to attend. Even solace and solidarity are found in T-shirts, caps and bracelets.
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- Companies:
- Avaline
- Marathon/Prestige
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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