Silent No More
Awareness products are loud and proud about the causes they promote
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In order to find success in this sometimes somber niche, distributors need to get the word out that they have the ability to complete these kinds of orders. “Advertise the products in flyers, magazines and at all trade shows, and also make sure that the reps talk it up,” stated Rocco. Hornstein’s final keys to success: “Try to offer them something that makes the fundraising item unique to their cause.” Lastly, he added, “Don’t forget packaging. Adding a card or brochure that describes the cause and explains its goals will ensure lasting impressions.”
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- Companies:
- Avaline
- Marathon/Prestige
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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