Silent No More
Lance Armstrong’s LiveStrong bracelet campaign proved the great impact a promotional product can have in not only furthering a single cause, but in the fundraising sector across the board. Len Hornstein, CEO of Avaline, Parsippany, N.J., a supplier company which offers an array of awareness products, commented on what he believed the current upsurge in awareness and related promotional products could be attributed to. “I think the biggest influence was Lance Armstrong and his iconic yellow bracelet,” he said. “I think they [the fundraisers] realized how influential a popular athlete or musician can be for cause/awareness fundraising. More than anything, these actors are able to get youth involved in society’s issues. More than anyone, the young want to imitate what their idols do and wear.”
- Companies:
- Avaline
- Marathon/Prestige