Silent No More
Awareness products are loud and proud about the causes they promote
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Frank Rocco, vice president of Business Relations at Marathon/Prestige, New Philadelphia, Ohio, concurred with Hornstein, citing September and October as the busiest “awareness” months. But there are other causes that gain ground from time to time. At the moment, the “hot social issue” as Hornstein coined it, is a “green” one and it is giving “pink” a run for its money. Hornstein explained: “Currently, I think the ‘Save the Earth’ campaign has become a very hot social issue,” Hornstein explained. “Movies and concerts are being produced to raise awareness.” He also cited spikes in awareness orders in the winter months, coinciding with AIDS awareness in December, Blood Donor Month in January and American Heart Healthy Month in February.
0 Comments
View Comments
- Companies:
- Avaline
- Marathon/Prestige
E
Nichole Stella
Author's page
Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
Related Content
Comments