Ruling the Road
Tips and tactics for conquering the automotive market
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Starline Inc.
A Strength of the Company's Automotive Product Line(s)
Ron Lapsker, CEO of Starline Inc., Grand Island, N.Y., explained that the company's breadth and depth in its automotive products is one of its greatest assets.
A Misunderstanding About the Auto Market
Lapsker said sometimes product options are presented too narrowly to automotive clients. Instead of focusing just on safety accessories or employee recognition, he suggested also offering some new uses, such as an "in-house" store, where customers could buy dealership-branded merchandise.
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Michael Cornnell
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