Ruling the Road
Tips and tactics for conquering the automotive market
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An Interesting Way to Use Its Products
Stoeck pointed to the in-lot dealer plates as a sales opportunity for Stouse products. He explained that Stouse can print these items double-sided, allowing for coupons and other materials to be printed on the backs of the plates. This way, when new car buyers areremoving the dealer plates, they'll get a coupon that will entice them to come back to the dealership, rather than something they'll just throw in the trash.
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Michael Cornnell
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