Ruling the Road
Tips and tactics for conquering the automotive market
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Stouse Inc.
A Strength of the Company's Automotive Product Line(s)
"Variety," said Michael Stoeck, director of sales and marketing for Stouse Inc., New Century, Kan. "Our products are effective because they touch virtually every department and car-buying experience within a dealer." Stoeck mentioned business card magnets for the service, parts and sales departments; hitch covers for trucks and SUVs; and point-of-purchase items like window, wall and floor decals, and ceiling signage as some examples of how the company's product line can stretch across an entire dealership.
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Michael Cornnell
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