Red, White and Gray
Navigating the murky waters of “made in the USA” labels
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The promotional products industry is trying hard to “cure” an import process that has revealed itself to be not-entirely healthy. In the interim, four simple words have become a panacea for distributors: “made in the USA.”
However, as with any product label, a certain element of transparency is required. Though domestic manufacturing existed long before the words “lead poisoning” or “recession” were ever uttered, negotiating the gray areas of USA-made product labeling requires an equal amount of information and care as anything brought in from overseas.
READING THE LABEL
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- People:
- George Gaida
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Christen Gruebel
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