Red, White and Gray
Navigating the murky waters of “made in the USA” labels
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CHECKS AND BALANCES
Terminology aside, the main thing to remember is to be as clear as possible to avoid misleading the end-user.
Gaida was quick to note that although 90 percent of LarLu’s products are made in the U.S. (and are marketed and labeled as such), Display-Tec’s line of promotional clocks are assembled in the U.S. with some foreign components. It could be argued that, since the imprint is a promotional product’s essential element (as considered by this industry), and the clock is merely the vehicle for the imprint, it could pass muster for a qualified “made in the USA” label. Yet, “[It] is something that I’m not comfortable putting on our Display-Tec catalog pages because the key part of the clock is … imported,” he explained.
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Christen Gruebel
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