Red, White and Gray
Navigating the murky waters of “made in the USA” labels
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• According to Consumer Reports, “Marketers can land in hot water with the Federal Trade Commission if they use vague, stand-alone terms such as ‘created in the U.S.’ to describe, say, a product invented in Seattle and made in Bangladesh, because consumers are likely to interpret ‘created’ as all-inclusive.”
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- George Gaida
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Christen Gruebel
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