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Romano mentioned that blankets given in other markets, like for sporting events or travel, tend to make their way back to the home as keepsakes, thus doubling up the value of the promotion. He gave an example of a blanket for a cruise line client that was not only printed with a functional map of the ship and intended to keep end-users warm on cool nights, but also served as a keepsake that travelers would take home.
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Michael Cornnell
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