The Back Porch:
Grill items
There is a leisure and prestige in barbecuing or cooking on the grill that is often reflected in the tools used. That is not to say, however, that grilling accessories lack the much-touted marketing punch of less-flashy utensils meant purely for the kitchen.
"The barbecue market has great utility," said Bob Lipic, president of Diversified-Adtee, Normal, Ill. He explained that barbecue tools can make for a strong promotion because they cover both the barbecue and kitchen areas, meaning they may actually see more use than conventional choices like imprinted drinkware due to their practicality in meal preparation. "These are gifts that are not going to get thrown in the waste can, and they will be used for years to come."