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Enormous and flashy, the electronic billboards in Times Square are designed to be as eye-catching as possible to compensate for how busy and cluttered the area is with competing stimuli. Kitchen promotions will face a similar dilemma, potentially overwhelmed by other items, so it's important to make sure they stand out amongst the crowd. To achieve this, Meyer noted that, "Usefulness and functionality are always mentioned when consumers are asked why they keep promotional products."
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Michael Cornnell
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