Raising the Bar
TG: Jay said this is a tough audit. And the reason why is because we want to set the bar at a [high] level. We want ... to look back at the levels we set and say these levels exceed what is required. We don’t want to lower our standard to the lowest common denominator, we want to raise it.
AE: They are all achievable though. They are very achievable. We spent a lot of time going through the compliance aspect of this with a lot of people [who have] a good, solid knowledge base. We really looked at all the different types of programs out there, and really looked at best practices across the board. So this is modeled after many programs that were [already] in place. We wanted to be sure that it was achievable, but in order for this to have value it has to be something that differentiates us from just anybody who can set up a table and sell products in the industry.