Raising the Bar
It used to be [as easy as a] social compliance statement. You could type up a piece of paper and say this is what our ... statement is. ... But now you can’t just type up a piece of paper and put it up on your Web site. You really have to ... walk the talk.
TG: You know, it’s no different than after 9/11. Before, we’d all just get on a plane and fly. After 9/11 you had to change the way you travel. At first people were upset about it. But they’ve adjusted to it—you go to the airport early. Today, there are less incidents and hopefully it will stay that way. People adjust and companies adjust. It wasn’t easy, it’s taken how many years to make those changes? Only now is it becoming seamless, going through airports where they are organized. It’s the same thing that’s going to happen with our organization.