Raising the Bar
Promo Marketing: What is the QCA? ... What was the catalyst behind forming the QCA?
Jay Deutsch: ... We are really excited about this venture. The QCA is really a group of 14 founding members coming together and saying we are going to put together a quality program, a safety program, surrounding products and social compliance inside of the marketplace. The great thing about this organization is that you’ve got suppliers who are in different categories ... [and distributors who] really care about doing the right thing for the industry. And doing the right thing for the industry is really [just] doing the right thing. It’s the law now, [the] Consumer Product Safety Improvement Act (CPSIA) is a federal law, in conjunction with Prop 65 and with a lot of the other state regulations. At the end of the day, the right thing is to put out the best and most reliable product every time.