Promotional Products Around the Globe: Promotions from “Down Under”
I think one of the reasons we are so afraid of China’s looming presence is that we haven’t done a very good job of marketing ourselves as the creative agencies we need to be in order for our industry to survive. I think we’re afraid of the fact that our industry [might] continually become commoditized—we’ve become about product and best price. There is always going to be someone willing to offer a lower price. I think the biggest threat of China is that it can beat us on price many times. The industry has always tried to say there is a lot more than just buying a pen—it’s [about] creativity, it’s [about] quality, it’s [about having] assurances that you’re dealing with someone ethical—all the things we want to promote about ourselves. But, I think we are afraid because we haven’t really backed that up as much as we need to in order to stay successful.
- Places:
- Australia