Promotional Products Around the Globe: Promotions from “Down Under”
PMN: How far back does the promotional products industry date in Australia/New Zealand?
WK: The promotional products industry has certainly been around our country for well over 50 years. It’s been very small, though. We experienced a real boom and somewhat of a professionalizing within the industry in the 1980s. Prior to the 80s, there were still plenty of promotional products that were in the marketplace and being provided by our members. In fact, this year at our awards ceremony, we inducted two life members who had been in the industry for well over 35 to 40 years. We also presented four members with our new a Industry Distinction Award. Collectively among all the award recipients, they had more than 110 years of industry experience. APPA was established in 1986, and was comprised of a collection of distributors and suppliers who decided that there was a need for an industry association. We incorporated in 1988.
- Places:
- Australia