Promotional Products Around the Globe: Promotions from “Down Under”
One of our better programs is one called the APPA Blue Book, a series of one-off discounts on products and services that our suppliers offer to every distributor in our database. It’s worth around $25,000 to our distributors. [In order to place a Blue Book offer], the suppliers pick products and services that they may not be well known for or that they may have a lot of stock in their warehouses. But, when they place a Blue Book offer, it has to be a substantial discount. I review every offer that’s put into the Blue Book. If it’s not substantial enough, I go back to the supplier and ask for a better offer. The suppliers can put in as many Blue Book offers they want, but they also have to redeem the vouchers themselves via the APPA Web site.
- Places:
- Australia