Promotional Products Around the Globe: Promotions from “Down Under”
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PMN: What is the size of the Australasian promotional products industry?
WK: Our market is still a small market. We conduct research every two to three years [to establish the growth of our industry]. The last research showed that the promotional products industry was $1.56 billion in Australia and $213 million in New Zealand. By Australian standards, that’s actually a descent size market. But, of course, in comparison to American, Canadian or even European figures, that’s quite a small drop in the bucket.
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