Technology for Dummies
Lesson 3: Audience Engagement
Promoting a new senior center with MP3 players might seem a little ambitious, but generally speaking, technology products can fit a variety of heretofore untouched demographics, said Bettinger. “The public has been quick to adapt and accept new products,” he added. In fact, according to a recent study from TNS Compete and the Consumer Electronics Association, consumers aged 50 and above use various technologies at a rate comparable or equal to their younger counterparts. “Most people own at least one USB drive, a digital camera and/or an MP3 player, and the learning curve is fairly quick for those who do not,” he explained.
As with any constantly evolving sector, the pressure to stay current is always present. However, with certain audience segments, upgrading might only be necessary in some cases. “Demographics are certainly key, but the most important tool is asking the right questions to determine how experienced [the] audience is with technology,” Aqqad said. One such question, he noted, is whether or not the target has grown out of the current product (for example, young adults might currently want Blu-ray players as opposed to DVD, but can never have enough USB drives).
- Companies:
- JMTek-CorporateKey
- Pingline
- People:
- Ahmad Aqqad
- Nate Bettinger
- Places:
- Chicago
- Kent, Washington