Technology for Dummies
Not so gadget-inclined? Buck the learning curve and seal the deal
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“Gadget appeal and usability [are] what makes tech products so attractive,” Aqqad maintained. Being able to portray both in one fell swoop gives an item that already has a high-perceived value a level of tangible practicality. Bettinger explained that preloading a USB drive, for instance, “can change what was ‘just’ a USB drive to a dynamic and paperless way to introduce a product, distribute a catalog, leave your contact information, direct someone to your Web site or educate them on existing products.”
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- Companies:
- JMTek-CorporateKey
- Pingline
- People:
- Ahmad Aqqad
- Nate Bettinger
- Places:
- Chicago
- Kent, Washington
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