Promotional Apparel Goes for a Ride
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Besides the obvious, Lambert noted that her company’s products are unlike most others found in the promotional products industry. “Our messenger bags feature a pocket on the outside that can be used to hold train fare, an identification card or a business card,” she explained. “That way, if a customer places his or her business card in the pocket, recipients will know who the product came from, but when they want the product for personal use, they can remove the customer’s business card. Some people are not comfortable with wearing a company’s brand on their clothing or accessories.”
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