Promotional Apparel Goes for a Ride
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Lambert is obviously on the right track. Within the past two months, Dr. J’s, a New York-based urban specialty store chain, has agreed to carry all of her company’s products in its stores. “Dr. J’s is among a handful of similar stores that is known to be a pacemaker for urban fashion,” she explained. “When buyers come in from different parts of the country, Europe or Japan, they look to see what Dr. J’s is carrying. We would love to be in Macy’s within the next year or so, and some of our products would be a good fit for Urban Outfitters.”
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