Promotional Apparel Goes for a Ride
“We’ve recently given some wardrobe pieces to cast members of a new movie that’s currently shooting in the city,” she explained. “The rapper Fabulous wore our Brooklyn Subway Map T-shirt on a Rock the Vote video that was shown on MTV, and former president Bill Clinton has worn our T-shirts.”
Surprisingly, with the measure of success the company has enjoyed to this point, Lambert said NYC Subway Line is primarily a one-woman show, with just her and an assistant at the helm. She said much of the company’s marketing has been through word-of-mouth and sheer luck. “We’ve recently negotiated a long-term, exclusive license with the MTA, which will help us to really grow the business,” said Lambert. “Until now, we’ve been so small that we’ve been very fortunate to have people find us.”