Promotional Apparel Goes for a Ride
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About a year ago, Lambert came up with another idea that is representative of the whole New York City experience—scenes from Coney Island. “We are using the Side Show banner and other scenes from Coney Island as another way to popularize imagery from New York,” she said. “Oddly, no one ever thinks about the beach when they think of New York; but here’s this big, white, sandy beach in Brooklyn, and all you need is subway fare to get there and spend the day with your family. The side show has been in existence for a very long time.”
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