The Business of Gift Giving
Corporate gifting retains classic appeal
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Although the gift card has become the “it” product in recent years, Donlin predicted its demise in the near future. Due to breakage, he said more than 22 percent of all gift-card values are not redeemed. Furthermore, Donlin said many gift-card buyers are finding out the items leave recipients feeling “unappreciated.” Said Donlin, “The well-intended gift now has a negative association.”
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- Companies:
- Awardcraft
- Visions Awards
- People:
- Jay Donlin
Cynthia T. Graham
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