The Business of Gift Giving
Corporate gifting retains classic appeal
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Along those lines, Donlin provided tips to help distributors sell business gifts and awards more effectively. “Many companies are reluctant to receive gifts from their customers, as it may be perceived as a conflict of interest,” he explained. “When faced with this situation, recommend introducing a top-customer award.” Donlin said the purpose of the award is twofold: “[It will] reduce the time and energy it takes to select a new gift every year, as well as help brand your customers within their client base.”
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- Companies:
- Awardcraft
- Visions Awards
- People:
- Jay Donlin
Cynthia T. Graham
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