The Business of Gift Giving
Corporate gifting retains classic appeal
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And with category growth on the up and up, quality is paramount, he asserted. When helping clients decide on quality business gift or award items, Donlin said distributors should suggest items that can provide “permanence, in terms of use,” or those that acquire what he likes to refer to as “desk real estate.” “If your item can remain on someone’s desk for more than a year, you’ve really got something,” he affirmed.
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- Companies:
- Awardcraft
- Visions Awards
- People:
- Jay Donlin
Cynthia T. Graham
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