Promo Marketing Interviews North American Leadership Conference Keynote Speaker Annie Xu
PM: Besides the authentication and your own quality control along with third parties, how else is e-commerce changing, both within our industry and outside?
AX: I think in terms of the promotional industry, it's still a very traditional industry. Like in any other manufacturing or traditional businesses, I think the Internet is not going to replace the model, rather it's going to enhance that. Information is everywhere, with Google, with all the platforms out there, it's no longer difficult to get information. But with vast amounts of information that could be dumped into finding what you really want and with the supply chain being so complicated, finding the information and finding the right information is only the first step. The majority of these steps do need to be handled by the supply chain that is your traditional way of doing business.
- Companies:
- PPAI